Extrav is facilitated by members of the UMass Cannabis Education Coalition (formerly the Cannabis Reform Coalition), the oldest student-run drug reform group in the country. The club's mission is to end prohibition of cannabis nationally, as well as contribute to ending stigmatization of both medical and recreational use. Rooted in civil disobedience, this event publicly celebrates cannabis culture by hosting musicians, performers, vendors, and speakers of all kinds at one of the largest and oldest cannabis political rallies in the Northeast. The event welcomes people from all walks of life to advocate, educate, and celebrate together.
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